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PUBRL303-23A (HAM)
Events Management
15 Points
Staff
Convenor(s)
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Fabrice Desmarais
9254
MSB.4.35J
fabrice.desmarais@waikato.ac.nz
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Administrator(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
- For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
What this paper is about
Event management is a strategic public relations, marketing and communication tool for organisations of all sizes. Events range from
product launches to press conferences; small town gigs to music festivals; kids' birthday parties to elaborate weddings; and community
sports competitions to the Olympic Games. All these activities require similar skills to research, plan, coordinate and implement an
event.
for a specific, REAL client whose requirements should be fully respected. The paper will cover all aspects of event planning, that is,
students will research, design, plan, implement and evaluate an event for the client. Students will implement their event in the last two weeks
of the trimester after having carefully planned it and handed in an event proposal.
How this paper will be taught
The paper will be conducted through a mixture of lectures, discussions, conversations and co-construction of learning. Co-construction of learning means that you are an active and responsible participant in your own learning and that you make every effort to fulfil your obligations as a student in this paper. The paper convenor and the tutors, as well as the client will be available to help you at all stages of the paper.
For this paper there is one one-hour lecture and you should also attend one two-hour workshop per week. Lecture notes, tutorial notes, grading criteria for assignments and other documents provided by the client will be available on Moodle. A selected number of lectures will be face to face, others will be recorded and made available on Moodle for you to watch. The convenor will remind you in class and by email/Moodle announcement when these are available.
In the first part of the trimester (until the teaching recess) lectures will focus on event contexts and concepts, including research, identifying purpose and objectives, and planning the event. The second part of the trimester will focus on event preparation, implementation, and evaluation.
IMPORTANT: Please note that online students based outside the Hamilton campus , and who therefore cannot implement an event, will be given different assignments for assessment components 6 and 7 (see assessment table below).
Required Readings
Dowson, R. & Bassett, D. (2015). Event Planning and Management : A Practical Handbook for PR and Events Professionals. London: Kogan page.
The book is available on the course readings list from:
https://rl.talis.com/3/waikato/lists/FF36F0B0-8D2D-F6A3-6D48-9737B9FAC8E6.html
Learning Outcomes
Students who successfully complete the course should be able to:
Assessments
How you will be assessed
General assessment guidelines:
Activities and assignments are designed to help you achieve the learning outcomes of this course. All written assignments are to be web-submitted. They will be passed through the anti plagiarism software “Turnitin” (see plagiarism section). To avoid plagiarism, you must not pass other people’s work off as your own without proper acknowledgement and appropriate referencing. In addition, you must not use assignments or parts of assignments assessed in other papers for credit in this paper. You cannot resubmit assignments from your past course work if you are repeating this paper. When you submit, please use a file name that gives the name of the assignment and your name. For example, Event evaluation Joe Bloggs.docx would be a good file name. Please avoid apostrophes and ampersands (&) as the system sometimes cannot open the files and hence we will not be able to mark your work.
Presentation of written assignments:
Unless otherwise stated, written assignments should:
1. Have a front cover sheet which indicates the name of the paper and course code, your name and ID number, your tutor’s name, the due date, and a word count.
2. Use 12 point font, Times New Roman.
3. Use one and a half spacing and left justification.
4. Leave margins of 2.54 cm.
5. Number pages beginning with the first page of text.
6. Use proper paragraphing. Leave a blank line between paragraphs or indent the first line of each paragraph.
7. Follow the APA referencing system. See the library APA referencing website to check your referencing at: http://www.waikato.ac.nz/library/study/guides/apa.shtml
8. Be within the word limit (plus or minus 10%). Your word count does not include your title page, your reference list or any appendices.
9. Demonstrate evidence of revision and proofreading.
Please see below for a precise description of the various elements of the assessment.
Other important points to note:
Attendance and participation: This paper requires every student to actively participate in all activities. This means that you should attend the lectures and all workshops. Other students in the class depend on you to fulfil your responsibilities as a team member and to be available for consultation and team meetings (teams will be formed in the first workshop, week 1, so be there).
Communication and peer evaluation: Good communication and collaboration is essential in event management. In order to make sure every member contributes equally to the team's effort, you will be asked to assess your own contribution to the event process as well as assess each of your colleagues in the event management team through a peer evaluation system. These evaluations will have an impact on your individual mark so it is in your interest to work as a team from the start and contribute and share workload equally.
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.